5 Compelling Ways to Generate more leads for your business
If you want to reach out to new clients for your business and increase revenue, then you should start an effective lead generation campaign that helps you attract more qualified leads through various marketing tactics.
Want to grow your business? But, do you know that every business needs customers to grow. Now, the question is “how you can get those customers”?
Well, lead generation is the way, through which you can collect more leads and then convert them into potential customers. Hence, in this article, I am going to tell you “how you can attract new customers for your business through various lead generation strategies”. As a result, you will be able to get more traffic, increased sales and high revenue for your business.
However, catching the attention of visitors towards your products or services is not at all easy, for that, you need to understand their requirements and provides the information which they’re looking for.
So, let’s get started:
This article unpacks multiple ways by which you can capture more leads for your business:
Lead Generation Via:
- Email Marketing
- Live Chat
- Content Marketing
- Social Media
1. Capture Leads Through Website Forms
Webform is an effective way to capture leads. In this method, you can simply place a form such as a contact form, subscription form on your website for the visitors, where they’ll fill that form in exchange for valuable content like free PDF, ebook, video, trial, etc. This way you can collect desired leads for your business.
Thinking, how you’re going to create->collect-> and manage those lead generation forms for your business?
Well, you can create any type of impressive form by using various available web form builder software. These form builder application not only lets you create multiple types of form but also allows you to manage the entire lead generation process in an effective way. In this way, you will be easily able to convert your site visitors into qualified leads.
2. Collect Leads Using Email Marketing
With email marketing, you can easily convert your site visitors into customers by offering them some free guide or report and in exchange for those offers, you can ask for their contact details via popup form on your website, this way you will be able to collect email addresses. Further, you can use those email addresses for sharing new information about your company or business. One more thing you should keep in mind that once your visitors subscribed to your form, you must send them continually informative content so that they do not unsubscribe.
Moreover, it is the simplest way to keep in touch with your potential customers by sending them emails in bulk via several available email marketing software. Also, you can put informative content in front of prospects and find people who might not be searching for you.
3. Gather Details About Visitors Using Live Chat
Live chat is the fastest and easiest way of converting website visitors into customers. By integrating live chat functionality to your website, you can start a direct conversation with your visitors and convince them to buy your product in real time.
Moreover, you can add chatbot on your website, which automatically responds to your visitors with a custom message and ask them to provide their contact details like phone number, email address, name, etc. during offline hours. This way, you can easily collect leads in an automated way even if you’re not available. Later, you can also send them a follow-up email after the chat.
4. Get Higher Quality Leads Through Content Marketing
Content marketing is one of the cost-effective marketing tactics that is consistently producing amazing results for all types of businesses. Good quality content has the power to generate high-quality leads at a low cost. With interactive, informative and engaging content, you can spread awareness about your business, drive more traffic to your website and increase sales.
There are some content tactics through which you can easily capture leads by adding different interactive elements (call to action button, signup forms and many more) to:
Blogs – Having a blog section on your website, provides more value to your customers and helps you in collecting interesting leads.
Webinars – Watching video is always better than reading a text. Hence, there are high chances to attract more leads through a relevant and informative webinar.
Offer Free Demos & Trials – To encourage your website visitors for signup, you can offer them some free demo, trials or free pdf.
Contests – Running a well-executed contest (quiz, captioning, photo upload, etc.) can catch the audience’s attention and generates a huge profit for your company.
5. Generate Leads Via Social Media
In today’s digital era, 97% of marketers are using social media platforms to reach their target audience. And according to Sprout Social, 74% of shoppers make their buying decisions based on social media like Facebook, Instagram, Twitter, etc.
Social media platforms are used not only to keep in touch with your family and friends but also to share opinions about any product or brand.
In other words, site visitors care much more about what other people are saying about your product or service than what you are saying.
Every business’s success depends on the traffic that generates huge revenue for their business. I hope that, after reading this article, you’ve acquired a new vision on lead-generation marketing. However, you can easily scale up your lead-generation efforts by applying these above techniques. And provide more qualified leads to your company, which will increase the traffic of your website by converting those leads into potential customers.